Casa Grases is a historic Modernist palace overlooking Barcelona. The goal was to develop a cohesive visual language that unified all of Casa Grases’ communications, highlighting the attention to detail, precision, and rigor behind the architectural restoration work.
The Challenge
The challenge was to translate a complex architectural process into a clear and elegant visual narrative
In addition, the visual system needed to work consistently across both editorial and digital formats, maintaining a refined and coherent experience in each medium.
Approach
The approach focused on letting architecture and imagery lead through a clean editorial structure and refined typography
Close collaboration with the creative and architectural teams enabled the creation of a visual language that is restrained, timeless, and aligned with the building’s cultural value.
Visual System
The visual system is based on simplicity, balance, and clarity, using restrained typography, generous white space, and editorial compositions that emphasize architectural details.
This language was applied consistently across:
The restoration book
The website
Supporting visual materials
Outcome
The result is a set of coherent, elegant, and timeless editorial and digital pieces that document the restoration of Casa Grases and communicate the care and precision behind the architectural project.
